Twitter’s relative engagement power

© Pexels, Brett Jordan

Within the past 15 years, Twitter has become a powerful and influential channel of communication, which affords millions of people to have their voice heard and reaching a wide (and increasing) audience of followers.

Established in 2006 in California, this social media platform went from just a few thousand users by that time to over 320 million monthly active users in 2020, according to the most…