© Shutterstock

Since 2012 when Facebook achieved the impressive milestone of one billion monthly active users, this social media platform has consolidated its leadership position among the world’s largest platforms. Nowadays, according to recent reports publicly available, it has reached over 2.7 billion users, as displayed in Figure 01, and way ahead of the competition.


© Pexels, Adam Fejes

A few months ago, I started a Sociology YouTube Channel, where I share some of my research findings and also tips and insights regarding academic career for PhD students. What is interesting to notice is that ever since creating the channel, I have been asked by friends and peers how to increase the traffic on the channel.

Well, I am not that tech-savvy with a solid knowledge of SEO techniques, in the sense of employing many (and correct) tags and keywords that help YouTube’s algorithms to find my channel and suggesting it to users during their searches for similar topics.


© Pexels, Markus Winkler

Usually, researchers spend several months or even a couple of years developing a piece of research, which will take the final shape of a scholarly paper, a peer-reviewed manuscript, a policy brief, etc. However, once it is done, how do you communicate to others (especially among stakeholders outside academia) that you have produced this relevant piece of research?

Therefore, this is the provocative question that I want to address in this article and sharing four simple, yet very effective, marketing communication strategies to help you tell the world about your recent academic achievements.

Naturally, if you have already become a…


© Pexels, Brett Jordan

Within the past 15 years, Twitter has become a powerful and influential channel of communication, which affords millions of people to have their voice heard and reaching a wide (and increasing) audience of followers.

Established in 2006 in California, this social media platform went from just a few thousand users by that time to over 320 million monthly active users in 2020, according to the most recent available data.

Although these figures seem impressive, they are much lower than those observed on Facebook (2.23 billion users), YouTube (1.9 billion), and WhatsApp (1.5 billion). …


© Pexels, Suzy Hazelwood

In the current global editorial market, it can be observed that usually fictional and non-fictional novels are considered (or treated) as some sort of Holy Grail of literature, whilst other literary genres experience a less glamorous status or, at least, do not receive the same level of appreciation by many readers.

It is not difficult to notice, for example, that new writers strive to craft their first novel and having it published to be considered ‘true’ or ‘earnest’ writers by the market and sometimes even by close friends or relatives. Just for the sake of illustrative example, the moment you…


© Pexels, Ketut Subiyanto

So, you have been awarded your PhD (or you are near completion) and getting ready to take the next steps to find your space under the sun in the competitive academic job market. Although three to four years of full-time intensive doctoral study imply a massive amount of work, unfortunately, it is not enough to represent your full research profile.

What carries more weight are publications either derived from your doctoral thesis or developed from other studies from yours. However, which publications are worth spending more time and energy on? How do you build your publication portfolio and, consequently, your…


© Pexels, Suzy Hazelwood

Even though I have already authored dozens of independent books and many articles, this question to whom I write has always followed me. Nonetheless, by raising this question, my aim is not to talk about the target demographic audience of my writing. It could indeed be related to that, and it would not be wrong to think this way, but I consider that this approach is more market-driven, whilst, in this article, my goal is slightly different.

I believe that every writer wishes that their texts, novels, poetry, prose, etc., could be read by as many people as possible and…


© Shutterstock

For newly graduated PhDs, and likewise for established scholars, developing a solid publication track record comprises an essential component in the academic career for numerous reasons. First, they contribute to establishing your reputation in your discipline as an expert and influential voice in a given subject matter. Second, they leverage your academic profile and employability potential. Moreover, given the fact that higher education institutions are frequently subjected to the assessment of independent external bodies regarding their research productivity, each faculty member’s publications contribute towards this assessment. …


© RGB Stock

I am sure that being accepted to attend your desired PhD programme represented a moment of tremendous joy and personal satisfaction. However, once the well-deserved celebrations are over, it is time to start working and make the best out of this unique experience. In reality, being honest with you, the PhD journey is anything but easy and hassle-free. Either if you attend it full-time or part-time, there are several challenges that you will have to overcome, in addition to the development of your research.

They include, for example, trying to secure funding if you have not yet done so before…


© Shutterstock

Being a PhD graduate, quite often I am approached by people asking for advice and/or tips regarding how to get accepted for their desired PhD programme. After answering this question many times, I have decided to write this article and share my insights and personal experience with a wider audience, with the expectation that it may be useful for many other people. In my case, for example, I carefully selected and applied to eight competitive programmes in the UK and was successfully accepted for six of them.

Therefore, I understand that this success rate of 75% does entitle me to…

Luiz Valério P. Trindade

PhD in Sociology (University Southampton) and published author. YouTube: https://tinyurl.com/yls9ruuw. Pinterest: https://www.pinterest.co.uk/luizvalerio_mkt

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store